Hard discounters is slated for strong growth in Ecuador’s retailing industry during the early stages of the forecast period and this is set to give local consumers more options when it comes to low-priced oral care products. The efforts of major commercial group Corporación El Rosado to expand the footprint of its Tuti chain of grocery discounters remains on track, with the chain having expanded to various cities in the Andean interior of the country, with the chain having already established a dominant position in coastal regions in Ecuador.
While the use of power toothbrushes is still very low among the population of Ecuador, per capita consumption is rising and the category has great growth potential. However, it is currently difficult to find these products on retail shelves in general, especially in mass retail channels, although availability has begun to improve due to rising levels of private imports and informal sales via digital channels such as Facebook Marketplace and Mercadolibre.
Denture fixatives are expected to become more popular in Ecuador during the forecast period as the country’s population continues to age and, in line with this, the use of products to fix and clean dentures becomes more common. Brands such as Corega have been experiencing positive growth for some time and this is expected to continue during the forecast period as well.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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