Oral Care

Market research on the beauty and personal care industry. Standar...

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

Country Report

Oral Care in Egypt

May 2023

Consumers these days are becoming increasingly perfectionist, with selected and edited images from social media increasingly encouraging them to aim for the perfect look. One key element of the perfect personal image is having shiny white teeth. In…

USD 1,195
Country Report

Oral Care in Georgia

May 2023

In 2022, local consumers maintained oral care routines as they followed basic personal care and hygiene routines to ensure that they kept gum disease or other problems to a minimum. However, price sensitivity and the decline in disposable incomes did…

USD 1,195
Country Report

Oral Care in Norway

May 2023

Oral care struggled despite the rising importance of oral care in Norway. Oral care retail volume and current value sales fell in 2020, but at a significantly slower rate than in 2019. Retail volume sales continued to fall through the remainder of…

USD 1,195
Country Report

Oral Care in Azerbaijan

May 2023

Oral care was one of the best performing beauty and personal care products in 2022, in spite of soaring inflation, with volume sales increasing significantly. Inflation was caused by the war in Ukraine. Azerbaijan’s proximity to both Ukraine and…

USD 1,195
Country Report

Oral Care in Belgium

Apr 2023

In 2022, oral care experienced a healthy rise in value sales in current terms, primarily due to rising prices. However, volume sales suffered somewhat, which can be attributed to two factors. Firstly, consumers became increasingly price-sensitive and…

USD 1,195
Country Report

Oral Care in India

Jul 2023

With the rise of social media and the growing emphasis on beauty, individuals are increasingly striving for a bright, white smile. This trend has led to a shift in beauty standards, with whiter teeth becoming a desirable trait. As a result, consumers…

USD 1,195
Country Report

Oral Care in Kenya

Jun 2023

We are seeing a slew of partnerships in beauty and personal care in Kenya, with such moves being a key strategy for players to stay a step ahead of the competition. Indeed, brands are going an extra mile to partner with organisations in a bid to…

USD 1,195
Country Report

Oral Care in Uzbekistan

May 2023

Oral care is a category driven by basic demand in Uzbekistan and further supported by population growth in the country. However, as seen across various categories in beauty and personal care, the majority of consumers in the country are highly…

USD 1,195
Country Report

Oral Care in Turkey

May 2023

The trend for natural and multi-purpose products continued in oral care in Turkey at the end of the review period. As in other beauty and personal care categories, naturally sourced ingredients is a prevalent trend in oral care, for example, using…

USD 1,195
Country Report

Oral Care in Finland

May 2023

Oral care overall maintained a moderately positive current value trajectory in Finland in 2022, despite consumers' efforts to find savings in their hygiene product spending. This growth was largely driven by an improved selection of therapeutic…

USD 1,195
Country Report

Oral Care in Thailand

May 2023

Oral care maintained growth momentum in Thailand in retail volume and current value terms in 2022. Consumers continued the habit of taking good care of their oral and general hygiene to keep themselves healthy. People did not see a dentist very often…

USD 1,195
Country Report

Oral Care in Peru

May 2023

During the height of the pandemic in 2020, sales of oral care continued growing, mainly because people were unable to visit dentists to the same extent given the various restrictions that were imposed by the government to curtail the spread of the…

USD 1,195
Country Report

Oral Care in Bolivia

May 2023

Toothpaste registered a slight increase in retail volume sales in 2022, although growth was lower than in the previous year. Sales are concentrated on value brands sold in the traditional channel that normally have low prices and deliver basic…

USD 1,195
Country Report

Oral Care in Germany

Jun 2023

After already notable retail current value growth in oral care in 2021, Germany registered a dynamic current value growth rate in 2022, approaching the double-digits. German consumers prioritise their oral health and place high importance on oral…

USD 1,195
Country Report

Oral Care in Taiwan

Jun 2023

With heightened hygiene awareness, the pandemic highlighted the importance of maintaining good oral hygiene and made oral care products more relevant than ever. This, coupled with the introduction of new products from Japan and Taiwan, resulted in…

USD 1,195
Country Report

Oral Care in Cameroon

Jun 2023

The competitive environment in the oral care category in Cameroon is led by Colgate-Palmolive and Tropik Industries SA, the exclusive distributor of the Signal toothpaste and toothbrush in Cameroon. Colgate-Palmolive has intensified the competition…

USD 1,195
Country Report

Oral Care in Switzerland

May 2023

The high costs of dental work in Switzerland continued to lead Swiss people to make considerable efforts to maintain their oral health, an attitude which positively impacted oral care value growth in 2022. Dental floss, for example, which is…

USD 1,195
Country Report

Oral Care in Uruguay

May 2023

Oral care suffered a moderate contraction in 2022 as many Uruguayans purchase these products in Argentina where prices are dramatically lower. The industry has been deeply affected by this phenomenon, which is very difficult to compete against and…

USD 1,195
Country Report

Oral Care in Tunisia

May 2023

Oral care products were only affected by home seclusion and consumer lockdown during the first quarter of 2021. Many distributors turned to online shopping and home deliveries in order to make it easier for consumers to get supplies and access their…

USD 1,195
Country Report

Oral Care in Serbia

May 2023

Oral care in Serbia experienced similar volume sales growth in 2022 than 2021, while value sales growth was high due to an increase in raw materials, packaging costs and shipment. The return to pre-pandemic lifestyle stimulated demand for oral care,…

USD 1,195
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