Oral care in the UK is expected to continue expanding over the forecast period. Growth will be driven by three main factors, one of which is the growing association that consumers have with the idea of beauty and oral health.
In 2023, electric toothbrushes recorded dynamic growth, both in volume (3%) and value (8%) terms. The primary reason for this was the increased awareness of this format’s perceived superiority over manual toothbrushes in terms of better teeth and gum cleaning, allowing consumers to keep their teeth for longer.
As global concerns about climate change continue to rise, players are taking steps towards enhancing the sustainability of their packaging and products. In fact, according to Euromonitor International’s Voice of the Industry 2023, 88.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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