Oral care is set to record steady levels of growth over the forecast period, with retail volume sales driven by denture care. The ongoing rise in denture care will align with the rising popularity of denture products.
Consumer appliances, including electric toothbrushes, are set to gain ground across the forecast period. Growth will be driven by consumers' increased understanding of product benefits, affordability, and availability.
Sustainable oral care alternatives are expected to increase their share in stores. However, a large portion of Lithuanians are expected to only purchase them if they align with the retail prices of traditional oral care products.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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