Oral care in Finland Finnish is anticipated to experience moderately positive sales growth throughout the forecast period. While dental health remains a priority for Finns, affordability will be a key factor influencing consumer choices.
Several product categories within oral care are expected to face declines in both volume and value sales. These include manual toothbrushes, battery-powered toothbrushes, and denture care products.
Toothpaste, as a product area, is witnessing intensifying competition, with manufacturers resorting to price-based promotions to attract customers. These promotions can take the form of multi-pack offers or bundled deals including toothpaste and mouthwash combinations.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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