In the forecast period, we anticipate brands to introduce creative and eco-friendly products that cater to consumer demands for sustainability. For instance, Scope unveiled Scope Squeez in 2023, a mouthwash concentrate enabling customers to customise the intensity and strength of their mouthwash to their preferences.
Canadian players are actively contributing to oral care by offering natural and sustainable products, a trend expected to continue in the forecast period. For example, Vancouver-based self-care company Before offers a range of purifying toothpastes formulated with ingredients such as coconut oil, mint oil, and aloe extract.
Oral hygiene is poised for steady value growth in the forecast period, fuelled by core drivers such as Canadians' increasing interest in self-care, the evolving oral health needs of the ageing population, and the introduction of innovative products. Additionally, the convenience of e-commerce and online grocery options is expected to enhance ease-of-purchasing, further supporting growth.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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