Oral care in the Philippines is expected to record continued healthy growth in retail volume terms over the forecast period. With consumers becoming more aware of the importance of maintaining good dental hygiene, there is scope for the development of more sophisticated products with whitening, breath freshening, antibacterial or sensitive properties.
Another area of potential growth is child and baby-specific oral care. While many parents in the Philippines are accustomed to using simple finger brushes to clean their babies’ teeth, new products with fine bristles and mini brushes with ergonomic handles have attracted a certain amount of attention.
One items to have received interest in the market has been breath strips (mouth fresheners) with these products designed to provide fast and effective relief from bad breath. For instance, Watsons, a local drugstore retailer in the Philippines, offers its own private label Sugar Free Super Mint Breath Strips.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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