Mouthwashes faces challenges thanks to low awareness and relatively high pricing. The limited awareness regarding the benefits of mouthwashes and dental rinses has hindered their widespread adoption among the general population in Kenya.
Demand for manual toothbrushes remains stable in volume terms driven by a growing awareness of oral health, particularly in rural areas. This increased awareness is encouraging consumers to adopt manual toothbrushes as essential tools for maintaining oral hygiene.
Low volume growth is anticipated in the forecast period with sales sustained by improving lifestyles and increased consumer spending power. As lifestyles evolve, consumers are becoming more conscious of their health, including oral hygiene.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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