Oral care products that are marketed as therapeutic, such as Paradontax and Elmex, gained traction during the review period, and this process is likely to continue over the forecast period. These products, which are predominantly available at health and personal care stores, are perceived as more effective and beneficial than standard alternatives, and are thus anticipated to gain value share throughout the forecast period.
Electric toothbrushes continued to record strong growth in both value and volume at the end of the review period. Indeed, volume growth is expected to accelerate as the forecast period progresses, as consumers become increasingly focused on oral health.
While oral care players are addressing issues relating to the category’s significant impact on the environment, consumers are increasingly looking for green and more natural alternatives. Innovation in both packaging and constituents will focus on providing more sustainable and natural products.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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