Oral care is expected to continue its steady growth as per capita consumption of toothpaste and toothbrushes is still low compared to international levels. Moreover, oral care is expected to continue to develop alongside growing consumer education and rising health awareness.
The launch of oral care products targeting specific age categories is expected to prove successful over the forecast period, as it will help to expand oral care usage amongst all family members. Products along the lines of Colgate Bubble Fruit toothpaste 2-5 years and the Oralex Shark 3-6 years toothbrush are expected to become increasingly common in the Moroccan market.
During the forecast period, it is not expected that any major threats will emerge to put pressure on demand for oral care in Morocco. The essential status of toothpaste and manual toothbrushes is set to continue insulating the category against any potential negative influences, with the fact that these products form the core of the daily oral hygiene regimens of the vast majority of local people set to ensure consistent demand throughout the forecast period.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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