It is expected that oral care will see a healthy rebound in demand over the forecast period. Greater awareness of oral care routines and products, mainly through increased visibility in retail stores and company marketing activities, is set to boost demand.
Growing awareness of the importance of good oral hygiene has led a growing number of consumers to desire more advanced oral care products, particularly with regard to toothpaste. In response, companies are expected to increase their focus on new product developments and innovations, not least with a range of flavours and combination products that emphasise various benefits.
Greater oral hygiene awareness, spurred by social and other media avenues, can be expected to stimulate demand in the forecast period. Companies have invested in educational advertising to encourage tooth brushing 2-3-times a day.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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