Oral care is expected to grow in the forecast period in both volume and current value terms as consumers are increasingly aware of the importance of a correct oral care regimen in order to protect against the development of dental issues. Hard discounter share is expected to continue to grow as consumers look for the most affordable options.
Even though flossing is widely considered to be an essential part of oral care routines, as it is recommended to maintain good oral health, it has not achieved significant penetration in the Colombian market. Innovations in dental floss have moved forward, with flossers raising category value over the last two years of the review period.
Whitening toothpaste is hampering innovation and offerings in whiteners. As a result, players are not interested in investing in the segment.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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