While the outlook for oral care in Costa Rica over the forecast period is favourable, it is expected toothpaste and manual toothbrushes will continue to generate the lion’s share of total volume and current value sales. These items are considered basic necessities by most people, and the two categories have the broadest and most diverse assortments in terms of brands, varieties, unit prices etc.
Claims relating to teeth whitening and mouth freshening are now so common in toothpaste that they are losing their impact, with Costa Ricans increasingly coming to expect such properties as standard. Accordingly, over the forecast period it is likely more players will seek to better differentiate their brands and capture consumer attention by developing products positioned as offering other types of added-value functionality.
Like other areas of the Costa Rican beauty and personal care market, over the forecast period oral care is expected to see greater interest in clean label products that are mainly made with natural or organic raw materials and contain fewer synthetic chemicals. This trend will remain strongest in toothpaste, but should also gain momentum in categories such as mouthwashes/dental rinses.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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