Oral care in Indonesia remains a promising category, with consumers considering such products as essential in maintaining their health and wellbeing. As a result, overall retail volume and value (constant 2023 prices) sales are projected to grow healthily through the forecast period.
With the green movement sweeping across the country, especially in bigger cities, efforts to reduce plastic waste reduction will be at the forefront of manufacturer strategies during the forecast period. Consumers are increasingly seeking oral care solutions that are effective, yet environmentally friendly and with single-use plastic toothpaste tubes contributing significantly to landfill, or worse, ocean pollution, brands have significant room for improvement.
In contrast to e-commerce’s significant advancement in other categories, such as colour cosmetics and skin care. store-based retailing is expected to continue to dominate distribution of oral care during the forecast period.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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