Looking ahead to the upcoming years, oral care is poised to maintain its steady performance, extending well beyond 2024. This enduring performance is attributed to the essential nature of oral care products, which are utilized by every member of a household.
Toothpaste is projected to retain its position as the leading category within the oral care sector, with a significant focus on new product advancements. Manufacturers are expected to drive consumer awareness regarding the importance of regular toothbrush replacement every three months, thereby stimulating sales of toothbrushes.
Price sensitivity is anticipated to persist as a prominent factor influencing the sales dynamics of oral care products in 2024. This trend may result in a moderate slowdown in volume sales growth as consumers prioritise spending on essential items, such as toothpaste.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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