In the forecast period, men’s grooming in Romania is expected to return to retail volume growth, and maintain robust growth in current value terms, with growth expected by both measures across all the main categories – men’s shaving, men’s toiletries, and men’s fragrances. This will be driven by the increasing adoption of grooming practices amongst male consumers, particularly the younger generation.
A potential hindrance to the growth of men’s grooming in Romania is likely to be the continued purchase of non-male-specific products. Therefore, to capitalise on the growth potential within men’s grooming, manufacturers targeting this demographic will need to launch targeted products or product ranges specifically tailored to the needs and preferences of Romanian men.
Procter & Gamble remained the leading player in men’s grooming in value terms during 2023, which can be attributed mainly to its dominant position in men’s shaving, and third position in men’s toiletries. It is expected to maintain its lead in the forecast period, as it is constantly involved in massive advertising campaigns for its brands Gillette and Gillette Series in men’s razors and blades and men’s pre-shave.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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