After the two hits to sales seen over the review period, by the arrival of the pandemic in 2020 and the outbreak of war in 2022, a positive growth trend is expected for men's grooming over the forecast period. Men will increasingly prefer products designed specifically for their own sex rather than using universal products, especially since the assortments in men’s grooming are expected to expand across all the categories.
Men’s fragrances, especially premium ones, are expected to be the most dynamic products in men’s grooming over the forecast period. Fragrances are seen as an easy and relatively cheap way of people comforting themselves, particularly against the backdrop of the stresses caused by the war.
Health and personal care stores is expected to remain the biggest distribution channel for men’s grooming products in Ukraine. Grocery retailers and beauty specialists will also continue to be key channels.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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