While a high proportion of sales in men’s grooming are accounted for by major global brands at the end of the review period, the forecast period is expected to see greater opportunities for emerging brands to enter the category and gain a foothold by carving out space in areas of the category in which demand trends are evolving towards more segmentation and more personalised products. Brands that specialise in specific beauty and personal care categories and which offer male oriented variants of these products categorised under men's grooming and which are also able to use effective marketing strategies to generate higher interest in their brands among male consumers are expected to continue entering Uruguay during the forecast period with the goal of capturing the attention of higher numbers of potential consumers.
The impact and influence of social media continues to be felt across every fmcg industry in very country around the world and beauty and personal care in Uruguay is no exception to this. Industry players have needed to adapt quickly and with agility to the development of the digital landscape and the constant changes to the trading environment in which they operate that have flowed from it.
During the forecast period, pharmacies is expected to maintain its position as the most relevant and important distribution channel for men’s grooming in Uruguay. Pharmacies have huge advantages over the second leading distribution channel for men’s grooming, supermarkets, at least that customers in pharmacies have access to the advice and guidance of knowledgeable and trained sales staff, which is often important for men, a group of consumers who are generally less likely than women to have a strong understanding of a wide variety of beauty and personal care products and their uses and advantages.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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