Men's Grooming

Market research on the beauty and personal care industry. Standar...

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

Country Report

Men's Grooming in Uruguay

May 2023

Men’s grooming recorded significant current value growth in 2022 driven in part by the solid performance of premium fragrances. Overall, men are taking a greater interest in their personal appearance, with some more inclined to trade up to premium…

USD 1,195
Country Report

Men's Grooming in Vietnam

May 2023

Men’s grooming saw a current value decline in 2021, due to prolonged lockdowns in response to spikes in the number of COVID-19 cases in the country. Working from home and limitations on social events reduced the desire or need for men to maintain a…

USD 1,195
Country Report

Men's Grooming in Spain

May 2023

Retail sales of men’s grooming products remained below their pre-pandemic levels in constant value terms in 2022, as budget-consumers reduced their spending in the wake of the energy crisis. While demand was boosted by the return of consumers to…

USD 1,195
Country Report

Men's Grooming in Portugal

May 2023

Men’s grooming registered double-digit growth in current volume terms in 2022 as it continued to recover from the significant decline witnessed in 2020, after a partial recovery in 2021. The sharp decline in 2020 was mainly linked to the drastic…

USD 1,195
Country Report

Men's Grooming in Kenya

Jun 2023

Whilst we are seeing positive developments in men’s grooming, potential volume sales are somewhat suppressed by inflationary pressures. Overall, however, men’s grooming is becoming more popular in Kenya, coupled with the rising awareness of the…

USD 1,195
Country Report

Men's Grooming in Taiwan

Jun 2023

Men’s fragrances saw dynamic current value growth in 2020 and 2021 during the pandemic, as consumers introduced elements of relaxation or pampering to their lives as a way of coping, including through the use of soothing scents. Although the rate of…

USD 1,195
Country Report

Men's Grooming in Pakistan

May 2023

While in 2022 Pakistan largely put the disruptions caused by the pandemic behind it, there were other challenges. Massive devaluation of the Pakistani rupee against major world currencies and spiralling double-digit inflation, partly caused by the…

USD 1,195
Country Report

Men's Grooming in Tunisia

May 2023

After two unprecedented years characterised by the height of the COVID-19 pandemic, 2022 proved to be a year of recovery for men’s grooming in Tunisia. Moreover, despite the economic crisis, men’s grooming in Tunisia remained attractive to many…

USD 1,195
Country Report

Men's Grooming in Nigeria

May 2023

Men's grooming saw good value growth in 2022; however, this was the result of the strong increases in unit prices. As such, although current retail value sales saw double-digit growth, most product areas saw a decline in retail volume terms. Poor…

USD 1,195
Country Report

Men's Grooming in Algeria

Apr 2023

Men’s grooming continued its recovery from the COVID-19 pandemic in 2022 when it recorded positive retail volume growth and double-digit current value growth. The removal of COVID-19-related restrictions and the back-to-work trend encouraged men to…

USD 1,195
Country Report

Men's Grooming in Hungary

May 2023

Average unit prices of men's pre-shave products in Hungary experienced a decline in 2022 as consumers increasingly opted for more affordable private label offerings, such as Cien in Lidl or Balea Men/SEINZ in dm-Drogerie Markt. Generally private…

USD 1,195
Country Report

Men's Grooming in India

Jul 2023

Men’s grooming in India has experienced inflationary pressures and supply chain disruptions, impacting the availability and pricing of key commodities, particularly in men’s shaving. These challenges have been influenced by various factors, including…

USD 1,195
Country Report

Men's Grooming in Switzerland

May 2023

Sales of men’s grooming posted positive value growth in 2022. A significant part of this value growth was due to factors seen in other beauty and personal care categories, including price increases resulting from the rising costs of raw materials,…

USD 1,195
Country Report

Men's Grooming in Japan

May 2023

In 2022, demand for men's grooming improved due to greater mobility outside of the home as Japan gradually eased its restrictions. A return to socialising and the workplace popularised the concept of men's beauty and general grooming as male…

USD 1,195
Country Report

Men's Grooming in Slovenia

May 2023

As men are nowadays paying more attention to their wellbeing and physical appearance, the men’s grooming category is booming. Fragrances is the fastest growing category, as men are willing to pay more money for premium fragrances. Fragrances is a…

USD 1,195
Country Report

Men's Grooming in Poland

May 2023

Despite strong masculinity stereotypes among the male population in the country, there is a clear trend towards higher acceptance of men’s grooming routines. This has helped to develop men's grooming, which achieved double-digit value growth in 2022,…

USD 1,195
Country Report

Men's Grooming in Ecuador

May 2023

In recent years there has been a significant increase in men’s cosmetic shampoos aimed at strengthening hair and preventing hair loss. Rising levels of generalized stress in Ecuadorian society has impacted men and women in recent years, with hair…

USD 1,195
Country Report

Men's Grooming in France

May 2023

Whilst men’s grooming showed positive value growth in 2022, volume sales remained in sluggish negative figures – albeit having improved since the category took a notable hit during the era of the pandemic, when many male consumers became lazy…

USD 1,195
Country Report

Men's Grooming in Finland

May 2023

In 2022, men's grooming overall enjoyed positive growth current value growth rates. However, despite increased activity from manufacturers and retailers alike, volume growth was marginally negative. Unlike in previous years, most product areas…

USD 1,195
Country Report

Men's Grooming in Bolivia

May 2023

Men’s grooming began its recovery from the COVID-19 pandemic in 2022. After two years of consecutive decline, demand is rising as socialising becomes more prominent and workers return to the office. In 2020, home seclusion led consumers to swap…

USD 1,195
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