Men’s grooming is poised for robust growth in the forecast period, with value outpacing volumes as rising discretionary incomes coincide with a projected decline in inflation. This growth trajectory is further supported by Canada’s increasing immigration-driven population expansion, as men continue to prioritise grooming products for self-care and overall wellbeing.
Despite a decline in traditional shaving habits, there remains a sustained interest in premium men’s shaving products, driven by a focus on value and sustainability. The forecast anticipates continued demand for men’s premium shaving items, including safety razors that produce less plastic waste.
Men’s colour cosmetics is expected to emerge as a marginal yet notable trend in Canada over the forecast period. While historically, men's make-up has struggled to gain significant traction, the COVID-19 era and the prevalence of video calls have spurred more men to experiment with cosmetics.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!