Men’s grooming is expected to maintain a positive trajectory over the forecast period, with affordable prices being key to ongoing growth. Indeed, added to consumer price sensitivity due to the gloomy economic scenario, we note that men are drawn towards practical products which offer more than one use (eg as seen with body, face, and hair products).
Direct selling remains a strong channel in men’s grooming, and this is expected to continue over the forecast period. Direct selling companies have established a strong presence in Peru, and their influence is expected to persist due to the high level of brand loyalty they attract and the personalised customer relationships they offer.
Increasingly busy lifestyles among Peruvian consumers will inspire growth for products which are practical and convenient, which save both time and money. For example, as seen with the popularity of 3-in-1 products, or effective and long-lasting spray deodorants which also offer pleasant fragrances.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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