Lord Precision Industries SAE led men’s grooming in 2023, with Lord blades and razors being famous in Egypt as it is a local company using high-quality imported raw materials and offering affordable prices. It is also available in all trade channels, targeting class B and C consumers who comprise the largest consumer group in Egypt.
Men are replacing premium products with mass alternatives, which are increasingly trusted for their quality, offering a similar functionality at a lower price. Moreover, mass products have become more attractive as mass manufacturers have enhanced their portfolios and offered new product features.
Men’s grooming is expected to witness some growth during the forecast period, supported by the availability of lots of alternatives from premium to mass products and the increase in the presence of local brands with affordable prices. Men have plenty of choices at different price points, while there are also lots of promotions available, including occasional discounts and free extra volume on the pack size.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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