With inclusive marketing, comes a significant challenge for men’s grooming, which is expected to continue to post sluggish growth at the beginning of the forecast period. Men's hair care products could rebrand their offerings as unisex, resulting in the discontinuation of men-specific products.
With consumers requiring encouragement to make purchases, manufacturers are expected to focus on maintaining stable pricing to stimulate sales. The pessimistic economic outlook for the early years of the forecast period may also deter manufacturers from introducing significant new brands or product lines.
Due to broader changes in consumers’ habits, it is reasonable to think that men will get on trend with skinification. Manufacturers are likely to invest in the launch of multi-step skin care ranges to meet the specific needs of male consumers.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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