Whilst men’s grooming tends to favour well-known brands, there remain some ongoing opportunities for private label to grow in the category. Indeed, private label is present in men’s grooming with name such as Balea Men (dm-Drogerie Markt GmbH & Co KG) and Isana Men (Dirk Rossmann GmbH), which are seen in their general brand names across beauty and personal care overall.
All-in-one products are expected to be increasingly prioritised in men’s fast-paced lifestyles over the forecast period, as such options offer simplicity, convenience and time-saving attributes. Examples include combined shampoo and conditioners, hair and body gels, and moisturisers with built-in sunscreen protection or other benefits, such as ingredients which help to minimise signs of ageing.
Men have historically been adept consumers of gadgets, and the men’s grooming industry is expected to incorporate modern and innovative technologies in order to enhance the selection and purchasing process of men’s grooming products. Some examples of tech-driven tools include app-based grooming functions, such as electric razors with advanced features like massage functions, alongside facial cleansing brushes which use artificial intelligence-based apps to observe the skin, find target areas to focus on, and adapt grooming programmes for the personalisation of the user.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!