Procter & Gamble led men's grooming overall in Argentina in 2023, however, the player lost significant retail value share during the review period, and its presence in the country is uncertain. In 2023, the company sold its home care business, including brands and factories, to the national company Dreamco.
Import barriers were a serious obstacle for premium men's grooming products over the review period, with these products being 100% imported. However, this is set to change across the early forecast period.
The national programme Precios Justos is set to end across the early forecast period. The program offered products chosen by the government and leading companies to be sold at prices significantly below the market average.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!