Men’s shaving in the UK recorded 7% value growth in 2023, mainly due to high price increases. On the other hand, volumes continued to decline as demand for men’s razors and blades fell with local male consumers now favouring the sporting of facial hair, particularly stubble.
Consumer awareness and demand for beauty and personal care grew significantly over the review period, with the highest visible impact evident in skin care-related products. However, when it comes to male-focused brands/products, players must adopt innovative marketing strategies to attract their target audience.
Leading players are facing tough competition from new and upcoming brands as they introduce products with new concepts and innovations. 2023 witnessed many new brands launch innovative products, mainly in men’s toiletries.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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