There are expected to be mixed results in terms of retail volume sales within men’s grooming in the forecast period. Some categories are expected to record declines or growth in retail volume terms through the forecast period, with others seeing declines in the short to medium term, before rebounding towards the end of the forecast period.
Men’s bath and shower is set to continue to struggle in the early forecast period, as consumers rethink their washing habits due to higher water and heating bills. However, towards the end of the forecast period, modest increases in retail volume and value (constant 2023 prices) sales are anticipated.
Over the forecast period, the competitive landscape is set to move into a new era, one where Procter & Gamble Nederland’s Gillette, the leading brand in men’s shaving, loses some ground in men’s grooming overall. Gillette is likely to cede ground to Axe (men’s deodorants) as the power balance in the category as a whole shifts.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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