While mass brands were more prominent than premium brands at the end of the review period, the rising popularity of barbershops is expected to widen consumer interest in premium men’s grooming brands over the forecast period. The increasing importance that younger Slovenian men are placing on maintaining an attractive and well-groomed appearance has spurred an explosion in the number of barbershops in Slovenia.
Given the economic downturn in Slovenia and lingering high levels of inflation, economy men’s grooming products are expected to perform well in the forthcoming years. In particular, men’s toiletries is expected to see a proliferation of basic products that perform essential functions and which cost very little, particularly in men's bath and shower and men’s deodorants.
The distribution of men’s grooming products is expected to remain largely unchanged over the forecast period, with hypermarkets remaining the leading channel. E-commerce enjoyed strong growth over the review period and faces good prospects in the forthcoming years, due to an increased number of online retailers selling men’s grooming products.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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