One major growth opportunity within men’s grooming in South Africa over the forecast period is linked to ingredients. Over the review period, there was a greater emphasis on skin care ingredients in beauty and personal care but this predominantly addressed women’s skin care types.
When local consumers consider the purchase of men’s skin care, they often tend to buy a number of products from the same brand to best suit their needs. Many South Africans also tend to be extremely brand loyal when it comes to buying skin care.
Since the pandemic, men’s grooming services have expanded in South Africa. One of the largest salon franchises in South Africa is Sorbet.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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