For Generation Z, TikTok is becoming “the new Google” in terms of its influence on trends and consumer demands. Men who are just starting their personal grooming routines can find a powerful discovery tool on this social media platform, which offers recommendations and tutorials with just a few swipes.
Men's brands are increasingly venturing beyond traditional advertising avenues like television and social media to engage with their audience in more dynamic cultural spaces such as music and gaming. Deodorant brand Axe (Unilever) has embraced the music industry for example, collaborating with prominent Latin pop and reggaetón producer Bizarrap in 2023 to launch AXE Black Remixed x BZRP, a limited-edition deodorant.
The way companies code their products under men's grooming has traditionally been through a focus on masculinity in style, with dark coloured packaging, and marketing that explicitly emphasises the masculine properties of the products. However, as traditional perceptions of masculinity are being contested, this discourse of promoting “manliness” in men's grooming products may lose its effectiveness.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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