As with other categories of beauty and personal care, men's grooming is expected to rebound strongly over the forecast period. An improved performance by men’s grooming is similarly in line with the anticipated recovery in the economy.
There has been growing interest among the male population to look, fell and smell good, particularly among millennials and Generation Z consumers. Men’s grooming is predicted to see strong retail volume and value (constant 2023 prices) CAGRs over the forecast period.
Men’s deodorants is expected to see strong retail volume and value (constant 2023 prices) CAGRs over the forecast period. Men increasingly view deodorants as essential in order to enhance their scent and image, particularly among the professional and formal working population.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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