Men’s grooming is expected to maintain growth in Chile throughout the forecast period in retail volume and current value terms. The growth of men’s grooming has been made possible by the changing attitudes of men towards self-care, influenced by social media and media in general.
There has been a cultural shift in terms of the importance of self-care and personal appearance amongst men, which has undoubtedly been a key factor in the rise of barbershops in the country. Men are seeking more than just a simple haircut – they are looking for a complete experience that includes personalised service, high-quality products, and meticulous attention to detail.
Social media has undoubtedly revolutionised the way in which people consume information, and this holds especially true in the world of men’s grooming. Instagram and TikTok in particular have emerged as popular platforms for men to discover the latest trends and styles in personal grooming.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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