With direct selling set to remain the leading distribution channel for men’s grooming throughout the forecast period, the fact that more men are being recruited as direct selling agents in Ecuador is set to prove crucial to sales growth in the category. This is because the relationships that are formed between direct selling agents and their customers are absolutely crucial in terms of supporting sales growth.
Recent years have seen barbershops gain considerable popularity in Ecuador, not just places for a haircut and a shave, but as neighbourhood social and cultural hubs. They be seen as public versions of so-called “man caves”, where beer or whiskey is served and video games can be played with friends.
The adverse economic situation that prevailed in Ecuador towards the end of the review period is set to continue into the forecast period, resulting in significant numbers of people who are unemployed or underemployed. At the time of writing, six out of 10 people living in the country fell within either the unemployed or underemployed bracket and this is likely to mean that low unit price remains a highly important factor informing the purchasing decision of local consumers during the forecast period.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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