Men’s grooming is expected to see slow-to-moderate retail value (constant 2023 prices) growth and decreases in retail volume sales through the forecast period. The persistence of economic uncertainty is predicted to constrain development and growth in men’s shaving and men’ toiletries.
Younger males are more open to grooming and keen to maintain the condition of skin, hair and beards as part of a general appearance and image kick. This trend is predicted to create opportunities for players to develop products that cater to the needs and preferences of a growing younger audience.
In line with the broader rise in environmental awareness among consumers in Switzerland, sustainability is expected remain a key theme in men’s grooming in the forecast period. In this light, the reduction in the use of plastic in packaging is a particularly key concern for manufacturers.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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