Tissue and hygiene in Myanmar posted strong retail volume growth in 2023, supported by population growth and urbanisation, despite higher prices. The consumer base mainly consists of middle- and high-income consumers.
Retail volume sales of tissue and hygiene in Myanmar tended not to be adversely impacted by the Coronavirus (COVID-19) pandemic in 2020. Indeed, demand often benefited as awareness of the importance of hygiene increased in the wake of COVID-19.
Myanmar’s real GDP is projected to rise by 3% in both 2023 and 2024. Companies across different industries reported increased operational capacity in the first three quarters of 2023, with non-retail service providers leading in performance.
Average annual inflation remained at a double-digit rate in 2023, but four percentage points lower than in 2022. A further strong drop in the rate of inflation is projected in 2024, albeit remaining significant.
Regular electricity shortages at industrial zones mean local factories are often run on fuel generators for manufacturing. This results in higher operational costs, which puts upward pressure on retail selling prices.
Tissue and hygiene is projected to see positive retail volume and value (constant 2023 prices) growth over the forecast period. Growth is set to continue to be driven by heightened awareness of the importance of hygiene and cleanliness, population growth and urbanisation.
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Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Myanmar with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
See All of Our DefinitionsThis report originates from Passport, our Tissue and Hygiene research and analysis database.
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