Tissue and hygiene recorded steady growth in retail volume terms in 2023 although there was no widespread usage of most categories. Sustained economic recovery was aided by improved performances in tourism, transport and logistics services and foreign investment.
There was little change in the status quo within tissue and hygiene in 2023, with economic uncertainty and high inflation putting the brakes on stronger volume growth. Local retail tissue brands are widely available in supermarkets, convenience stores and small local grocers but are not widely advertised.
Economic growth reached 3.7% in 2023, up on 2.
The total population in Laos reached 7.6 million people in 2023, increased by approximately 105,000 people or 1.
Consumers in urban areas tend to purchase their tissue and hygiene products mainly from convenience retail and supermarkets, which remain a very popular distribution channel for tissue and hygiene due to the wide range of products on offer in such stores. Small local grocers are also popular source of these products in urban areas.
Improved economic activities in the tourism and hospitality sectors will have an overall positive impact on tissue and hygiene. However, demand will be offset by high inflation and currency depreciation, and sales will likely be largely dependent on those products that are considered necessity items such as menstrual care, nappies/diapers, and facial tissues.
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Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Laos with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
See All of Our DefinitionsThis report originates from Passport, our Tissue and Hygiene research and analysis database.
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