Tissue and hygiene in Angola continues to register positive sales growth as the proliferation of locally manufactured products across all categories and the spread of modern retailing combined with population growth, rising affluence and urbanisation to ensure consistently rising demand. Menstrual care, nappies/diapers and toilet paper are steadily becoming ubiquitous among consumers of all income levels and industry players have responded by offering wide ranges of products at different prices.
During the second quarter of 2023, industry leader SICIE, the manufacturer of the industry-leading brand Suave, was among the eight large companies and manufacturing units investigated by The National Authority for Economic Inspection and Food Safety (ANIESA) and prosecuted by the Attorney General's Office (PGR) for various crimes including tax fraud and adulteration of products.
The largest and most dynamic categories of tissue and hygiene in Angola include retail tissue, nappies/diapers and menstrual care. Due to their essential status, these categories are more likely to benefit from the strong economic development that is being seen at national level in Angola.
Over the course of 2023, consumer confidence continued to decline in Angola. Despite measurable improvements in the macroeconomic situation, the faith of the local population in the country’s economic, financial and social development continues to ebb, according to the national Consumer Confidence Indicator.
Angola’s long and destructive civil war left infrastructure in many parts of the country heavily damaged, including many roads and other transportation infrastructure. This presents challenges to companies seeking to distribute products throughout the country, especially outside of Luanda, with urban distribution in general being much easier than in rural places.
While population growth and spreading affluence are set to underpin rising demand for tissue and hygiene over the forecast period, high inflation and rising prices are set to continue putting pressure on demand across all categories of tissue and hygiene. With high inflation linked to the declining exchange value of the Angolan kwanza against global benchmark currencies, it is likely that local consumers will increasingly turn to locally manufactured tissue and hygiene products in search of better value for money.
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Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Angola with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
See All of Our DefinitionsThis report originates from Passport, our Tissue and Hygiene research and analysis database.
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