In 2023, tissue and hygiene in Oman is increasing, fuelled by increasing disposable incomes, urbanisation rates, and a growing awareness of cleanliness. In terms of the competitive landscape, the industry rewards those embracing e-commerce, premium offerings, and sustainability.
In 2023, Oman's tissue and hygiene industry is witnessing dynamic shifts influenced by economic, demographic, and technological factors. The overall GDP exhibited robust growth at 4% in 2022, driven by a substantial 62% surge in oil prices.
In Oman, the average household size comprises seven people. Most higher households utilise housekeeping assistance which is provided by maids or local services.
In 2023, Oman's population surged to 5.1 million, with 57% being Omani citizens and 43% expatriates.
A transformation is underway in the retail industry, driven by heightened consumer awareness, intense competition, and increasing e-commerce penetration. Retailers are strategically adopting an omnichannel approach to solidify their market presence.
Over the forecast period, the tissue and hygiene industry in Oman anticipates a surge in demand, propelled by the significant growth in the expatriate community. The expansion of this demographic group is expected to drive increased consumption of tissue and hygiene products.
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Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Oman with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Tissue and Hygiene industry in Oman, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
See All of Our DefinitionsThis report originates from Passport, our Tissue and Hygiene research and analysis database.
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