Tissue and Hygiene in China

Name: Tissue and Hygiene in China
Brand: Euromonitor International
Price: 2750 USD

February 2024

USD 2,750

Delivery:

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).

This report comes in PDF with additional info in Excel included.

Overview:

Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

Away-From-Home Tissue and Hygiene
Retail Adult Incontinence
Nappies/Diapers/Pants
Sanitary Protection
Wipes
Retail Tissue
RX/Reimbursement Adult Incontinence

If you're in the Tissue and Hygiene industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tissue and Hygiene in China report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country

This report answers:

What is the market size of Tissue and Hygiene in China?
Which are the leading brands in Tissue and Hygiene in China?
How are products distributed in Tissue and Hygiene in China?
How is the rise of e-commerce changing the retail and competitive landscape?
How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
Where is future growth expected to be most dynamic?
How important will sustainability and recycling be in generating future growth?

Download Table of Contents

Tissue and Hygiene in China

EXECUTIVE SUMMARY

Tissue and hygiene in 2023: The big picture

2023 key trends

Competitive landscape

Retailing developments

What next for tissue and hygiene?

MARKET INDICATORS

Table 1 Birth Rates 2018-2023

Table 2 Infant Population 2018-2023

Table 3 Female Population by Age 2018-2023

Table 4 Total Population by Age 2018-2023

Table 5 Households 2018-2023

Table 6 Forecast Infant Population 2023-2028

Table 7 Forecast Female Population by Age 2023-2028

Table 8 Forecast Total Population by Age 2023-2028

Table 9 Forecast Households 2023-2028

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023

Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023

Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023

Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023

Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023

Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023

Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028

Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

Away-From-Home Tissue and Hygiene in China

KEY DATA FINDINGS

2023 DEVELOPMENTS

Increased penetration of AFH tissue drives sustained growth

AFH adult incontinence sees a rebound in 2023

PROSPECTS AND OPPORTUNITIES

Premiumisation in away-from-home channels accelerates

Expansion of nursing facilities will drive the growth of AFH adult incontinence

CATEGORY DATA

Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023

Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023

Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023

Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023

Table 23 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023

Table 24 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028

Table 25 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028

Retail Adult Incontinence in China

KEY DATA FINDINGS

2023 DEVELOPMENTS

Sales of retail adult incontinence see a solid rebound in 2023

Retail adult incontinence market remains highly fragmented in China

More and more new entrants target the light adult incontinence market

PROSPECTS AND OPPORTUNITIES

Adult incontinence products sold through e-commerce are expected to help increase penetration

Pull-ups and open-tape adult incontinence products are becoming trendy

CATEGORY DATA

Table 26 Sales of Retail Adult Incontinence by Category: Value 2018-2023

Table 27 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023

Table 28 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023

Table 29 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023

Table 30 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028

Table 31 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028

Nappies/Diapers/Pants in China

KEY DATA FINDINGS

2023 DEVELOPMENTS

Demand declines further in 2023 despite lifting of pandemic restrictions

Domestic brands outperform the market, though with shrinking demand

Multiple factors drive down the sales of Japanese brands

PROSPECTS AND OPPORTUNITIES

Disposable pants expected to continue driving the market growth

Pessimistic forecast of future birth rate forcing brands and manufacturers to seek new growth drivers

CATEGORY DATA

Table 32 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023

Table 33 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023

Table 34 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023

Table 35 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023

Table 36 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028

Table 37 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028

Menstrual Care in China

KEY DATA FINDINGS

2023 DEVELOPMENTS

Retail value sales remain stable with slim/thin/ultra-thin towels continuing to drive the market

Raw material cost resumes normal level thus increasing menstrual care players’ profitability

Pant-format towels further penetrate with more players entering this market

PROSPECTS AND OPPORTUNITIES

Private label menstrual care products emerge to provide consumers with cost-effectiveness

Manufacturers try hard to attract teenage girls to capture loyal customers

CATEGORY DATA

Table 38 Retail Sales of Menstrual Care by Category: Value 2018-2023

Table 39 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023

Table 40 Retail Sales of Tampons by Application Format: % Value 2018-2023

Table 41 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023

Table 42 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023

Table 43 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028

Table 44 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028

Wipes in China

KEY DATA FINDINGS

2023 DEVELOPMENTS

Decline projected for general purpose wipes as pandemic restrictions subside

Moist toilet wipes continue to see elevated penetration

Online-first marketing strategies fuel sustained growth for local brands

PROSPECTS AND OPPORTUNITIES

Baby wipes forecast to experience decline

Cosmetic wipes to post healthy growth as lives return to normal

CATEGORY DATA

Table 45 Retail Sales of Wipes by Category: Value 2018-2023

Table 46 Retail Sales of Wipes by Category: % Value Growth 2018-2023

Table 47 NBO Company Shares of Retail Wipes: % Value 2019-2023

Table 48 LBN Brand Shares of Retail Wipes: % Value 2020-2023

Table 49 Forecast Retail Sales of Wipes by Category: Value 2023-2028

Table 50 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028

Retail Tissue in China

KEY DATA FINDINGS

2023 DEVELOPMENTS

Moderate growth for retail tissue in China

Growth remains strong for boxed facial tissues

Hengan Fujian gains share through stronger e-commerce sales

PROSPECTS AND OPPORTUNITIES

Uncertainties around paper towels increase in the post-pandemic era

Toilet paper faces elevated competition from moist toilet wipes

CATEGORY DATA

Table 51 Retail Sales of Tissue by Category: Value 2018-2023

Table 52 Retail Sales of Tissue by Category: % Value Growth 2018-2023

Table 53 NBO Company Shares of Retail Tissue: % Value 2019-2023

Table 54 LBN Brand Shares of Retail Tissue: % Value 2020-2023

Table 55 Forecast Retail Sales of Tissue by Category: Value 2023-2028

Table 56 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028

The following categories and subcategories are included:

Tissue and Hygiene

- - AFH Adult Incontinence
- - AFH Boxed Facial Tissues
  - - AFH Napkins
    - AFH Tablecloths
  - AFH Paper Towels
  - AFH Toilet Paper
  - AFH Wipers
- - - Light Adult Incontinence
    - Moderate/Heavy Adult Incontinence
  - - Disposable Pants
    - - Junior Nappies/Diapers
      - New Born Nappies/Diapers
      - Standard Nappies/Diapers
  - - Pantyliners
    - Tampons
    - - Standard Towels with Wings
        
        Standard Towels without Wings
      - Slim/Thin/Ultra-Thin Towels with Wings
        
        Slim/Thin/Ultra-Thin Towels without Wings
    - Menstrual Care Including Intimate Wipes
  - - - Starter Kits/Sweepers/Sticks (Dry Electro-Static)
        
        Wipes and Refills (Dry Electro-Static)
      - Cleaning Solution
        
        Refill Wipes/Pads
        
        Starter Kits/Trigger Device
      - All Purpose Cleaning Wipes
        
        Furniture Polish Wipes
        
        Toilet Care Wipes
        
        Window/Glass Wipes
        
        Other Impregnated Wipes
      - Starter Kits/Sweepers/Sticks (Excluding Wipes)
      - Wipes (Excluding Starter Kits/Sweepers/Sticks)
    - - General Purpose Wipes
      - Intimate Wipes
      - Baby Wipes
      - Facial Cleansing Wipes
        
        Deodorant Wipes
      - Moist Toilet Wipes
- - Paper Towels
  - - Napkins
    - Tablecloths
  - - Boxed Facial Tissues
    - Pocket Handkerchiefs
  - Toilet Paper
Rx/Reimbursement adult incontinence
- - - AFH Adult Incontinence
    - - Retail Light Adult Incontinence
      - Retail Moderate/Heavy Adult Incontinence
    - Rx/Reimbursement adult incontinence
  - - Disposable Pants
    - - Junior Nappies/Diapers
      - New Born Nappies/Diapers
      - Standard Nappies/Diapers
  - - Pantyliners
    - Tampons
    - - Standard Towels With Wings
        
        Standard Towels Without Wings
      - Slim/Thin/Ultra-Thin Towels With Wings
        
        Slim/Thin/Ultra-Thin Towels Without Wings
    - Menstrual Care Including Intimate Wipes
  - - - Starter Kits/Sweepers/Sticks (Dry Electro-Static)
        
        Wipes and Refills (Dry Electro-Static)
      - Cleaning Solution
        
        Refill Wipes/Pads
        
        Starter Kits/Trigger Device
      - All Purpose Cleaning Wipes
        
        Furniture Polish Wipes
        
        Toilet Care Wipes
        
        Window/Glass Wipes
        
        Other Impregnated Wipes
    - - General Purpose Wipes
      - Intimate Wipes
      - Baby Wipes
      - Facial Cleansing Wipes
        
        Deodorant Wipes
      - Moist Toilet Wipes
- - - - AFH Napkins
      - Retail Napkins
    - - AFH Tablecloths
      - Retail Tablecloths
  - - - AFH Boxed Facial Tissues
      - Retail Boxed Facial Tissues
    - Pocket Handkerchiefs
  - - AFH Paper Towels
    - Retail Paper Towels
  - - AFH Toilet Paper
    - Retail Toilet Paper
  - AFH Wipers

Tissue and Hygiene

This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.

See All of Our Definitions

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Tissue and Hygiene research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!

Passport

Our mission

Tissue and Hygiene in China

Tissue and hygiene in 2023: The big picture

2023 key trends

Competitive landscape

Retailing developments

What next for tissue and hygiene?

Overview:

The Tissue and Hygiene in China report includes:

This report answers:

Tissue and Hygiene in China

Tissue and hygiene in 2023: The big picture

2023 key trends

Competitive landscape

Retailing developments

What next for tissue and hygiene?

DISCLAIMER

Away-From-Home Tissue and Hygiene in China

KEY DATA FINDINGS

Increased penetration of AFH tissue drives sustained growth

AFH adult incontinence sees a rebound in 2023

Premiumisation in away-from-home channels accelerates

Expansion of nursing facilities will drive the growth of AFH adult incontinence

Retail Adult Incontinence in China

KEY DATA FINDINGS

Sales of retail adult incontinence see a solid rebound in 2023

Retail adult incontinence market remains highly fragmented in China

More and more new entrants target the light adult incontinence market

Adult incontinence products sold through e-commerce are expected to help increase penetration

Pull-ups and open-tape adult incontinence products are becoming trendy

Nappies/Diapers/Pants in China

KEY DATA FINDINGS

Demand declines further in 2023 despite lifting of pandemic restrictions

Domestic brands outperform the market, though with shrinking demand

Multiple factors drive down the sales of Japanese brands

Disposable pants expected to continue driving the market growth

Pessimistic forecast of future birth rate forcing brands and manufacturers to seek new growth drivers

Menstrual Care in China

KEY DATA FINDINGS

Retail value sales remain stable with slim/thin/ultra-thin towels continuing to drive the market

Raw material cost resumes normal level thus increasing menstrual care players’ profitability

Pant-format towels further penetrate with more players entering this market

Private label menstrual care products emerge to provide consumers with cost-effectiveness

Manufacturers try hard to attract teenage girls to capture loyal customers

Wipes in China

KEY DATA FINDINGS

Decline projected for general purpose wipes as pandemic restrictions subside

Moist toilet wipes continue to see elevated penetration

Online-first marketing strategies fuel sustained growth for local brands

Baby wipes forecast to experience decline

Cosmetic wipes to post healthy growth as lives return to normal

Retail Tissue in China

KEY DATA FINDINGS

Moderate growth for retail tissue in China

Growth remains strong for boxed facial tissues

Hengan Fujian gains share through stronger e-commerce sales

Uncertainties around paper towels increase in the post-pandemic era

Toilet paper faces elevated competition from moist toilet wipes

The following categories and subcategories are included:

Tissue and Hygiene

Why buy this report?

NEW REPORT GUARANTEE