Tissue and hygiene in Qatar registered positive growth in 2023 as population growth and the affluence of the local population underpinned rising demand and the ongoing shift towards more sophisticated value-added products. While the low birth rate suppressed growth in nappies/diapers, increasing numbers of women in the expatriate workforce boosted demand across menstrual care and wipes, while growth in AFH sales via the horeca channel continued to be supported by buoyant inbound tourism.
The steady positive growth that is being seen in sales of tissue and hygiene in Qatar is based largely on rising disposable incomes, rapid urban development and growing awareness of the value of maintaining highest standards of cleanliness and personal hygiene among much of the country’s population. While demand is already fairly saturated across most categories, the core categories of tissue and hygiene still hold much promise for further growth and development.
With an average annual per capita GDP of more than USD70,000, Qatar is one of the most affluent countries in the world and the high purchasing power of the population means that tissue and hygiene companies are able to focus their marketing on premium, value-added products with high margins. However, it is important to note that even though local citizens and expatriates from other GCC states and Western countries tend to have very high purchasing power, Qatar has one of the smallest populations in the Gulf region with only 2.
Qatar’s GDP per capita is close to USD70,000, which makes the country one of the richest nation states in the world. Moreover, GDP per capita continues to rise at a higher rate than the global average and even the average for the OECD.
Along with a constant increases being seen in the numbers of inhabitants mentioned above, Qatar is also welcoming rising numbers of foreign visitors, which is largely due to highly successful publicity campaigns surrounding the country’s hosting of the 2022 FIFA World Cup. Furthermore, high-net-worth investors are flocking to the country’s buoyant high-end property market, while rapid expansion is being seen in the retail sector, the result of consistent increases in retail spending.
Over the forecast period, tissue and hygiene in Qatar will continue performing well, especially as the local tissue and hygiene industry continues to develop and expand. Significant increases in demand are likely to flow from population growth and rising income levels, with brand loyalty expected to remain strong.
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Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
See All of Our DefinitionsThis report originates from Passport, our Tissue and Hygiene research and analysis database.
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