Throughout 2023, players in retail tissue in Romania contended with persistent challenges stemming from inflation and escalating prices of raw materials and energy. These factors compelled some players to adjust their pricing strategies, passing on a portion of the cost increases to consumers.
The prevailing consumer behaviour in 2023 was significantly influenced by recent events, including the lingering effects of COVID-19, Russia's invasion of Ukraine, and the pervasive inflationary pressures. Against the backdrop of diminishing purchasing power, Romanians adopted a more discerning approach to tissue and hygiene purchases, meticulously evaluating product offerings and their associated price points.
In 2023, players in tissue and hygiene grappled with escalating costs associated with raw materials and energy prices, a critical challenge for manufacturers. Consequently, there was a concerted effort to enhance production processes, not only to improve energy efficiency but also to prioritise sustainability.
The proliferation of internet retailing for tissue and hygiene products was bolstered by significant advancements in the country's technology infrastructure. Enhanced delivery capabilities, widespread Internet access, and extensive national coverage solidified internet retailing as a preferred channel among Romanian consumers.
Tissue and hygiene in Romania is poised for further evolution, characterised by a dual emphasis on premium and value-oriented products. While opportunities exist across the spectrum, there is a discernible trend towards quality products that prioritise consumer health and wellbeing.
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Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Tissue and Hygiene industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
See All of Our DefinitionsThis report originates from Passport, our Tissue and Hygiene research and analysis database.
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