In 2023, tissue and hygiene is witnessing a shift towards higher quality products over cheaper alternatives, benefiting various categories. Growing awareness of reproductive health and baby care is driving demand for sanitary care and nappies/diapers/pants.
In 2023, Kuwait's tissue and hygiene industry is buoyed by a slower inflation rate of 4%, an improvement from 2022 and notably lower than the global average of 8%. This economic stability translates to more affordable and accessible products for consumers, while businesses in the sector may find increased confidence for investment and expansion.
The majority of Kuwait's population, constituting 70%, consists of expatriates, contributing to only 31% of newborns. Many expats, predominantly low-income individuals, either reside alone or leave their families in their home countries to cut expenses.
Kuwait is an Islamic country, so hygiene and cleanliness is a priority and a strong part of the culture. Physical image is also a priority, because it is seen to reflect wealth.
As noted above, natural resources are a significant source of Kuwait's wealth. Large-scale expenditures on infrastructure enable growth and the continuation of the country's evolution and development.
Over the forecast period, consumers will continue to show concern for their health and cleanliness. However, compared to the later stages of the review period, there may be some easing in demand, especially for products directly related to personal cleanliness.
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Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Kuwait with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Tissue and Hygiene industry in Kuwait, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
See All of Our DefinitionsThis report originates from Passport, our Tissue and Hygiene research and analysis database.
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