Despite a significant increase in awareness of personal health and hygiene, spurred notably by the pandemic, the tissue and hygiene market in Cameroon in 2023 has not experienced significant volume growth. In the retail tissue market, a recent report by the National Institute of Statistics reveals that only 66% of Cameroonians have access to improved toilet facilities.
Sitracel SA maintains its lead in tissue and hygiene in 2023, offering a comprehensive product range across various categories, excluding retail adult incontinence and away-from-home tissue. As part of its ongoing commitment to diversifying and enhancing its extensive product portfolio, the company introduced a larger variant of its Fay paper towels, Essuie-tout Fay Jumbo.
There are no significant shifts in the retailing landscape in 2023, with offline channels maintaining their dominant position in the tissue and hygiene industry, spearheaded by local grocers and supermarkets. However, there were some changes in the nappy/diapers category as local grocers gained share at the expense of supermarkets, as more consumers preferred nappies sold as single units due to pressure on disposable incomes.
The tissue and hygiene industry in Cameroon is still in a nascent stage and therefore has significant growth potential across multiple categories due to an evolving market landscape. In retail tissue, the ongoing construction of modern homes in urban areas is expected to improve access to WC toilets, consequently reducing the prevalence of pit latrines.
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Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
See All of Our DefinitionsThis report originates from Passport, our Tissue and Hygiene research and analysis database.
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