In 2023, tissue and hygiene in Bangladesh faces challenges as demand slows due to price hikes and increased household expenses. Political unrest further disrupts business performance, leaving daily wage labourers unemployed and struggling with daily expenses.
In 2023, tissue and hygiene in Bangladesh faces a significant challenge with the government's decision to increase VAT by 8% on essential products such as kitchen towels, toilet tissue, napkin tissue, and others. This resulted in a substantial price hike ranging from 30-39%, directly impacting the sales performance of these products.
The number of people in Bangladesh regularly using tissue and hygiene products increased towards the end of the review period, driven in part by the pandemic. However, affordability remains a big concern for the lower and middle classes.
In 2023, a noteworthy socioeconomic trend in Bangladesh saw widespread adoption of tissue and hygiene products across all classes, albeit facing disruption due to recent price hikes. Despite advances in social standards and economic development, the ongoing economic turmoil impacted sales, particularly among the middle and low-income groups.
In Bangladesh's logistics and infrastructure landscape, traditional retail and wholesale channels have gained prominence, drawing middle and lower-income consumers seeking affordability, particularly for items like diapers, wipes, pads, and paper napkins. The significant price gap between traditional and modern grocery outlets, exacerbated by the additional burden of VAT, has made wholesale options more attractive to cost-conscious consumers.
Over the forecast period, tissue and hygiene will remain widely accepted among both urban and rural consumers in Bangladesh. However, the positive trend is somewhat challenged by rising prices and increased household expenses, leading some consumers to either reduce usage or opt for alternative traditional items.
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Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
See All of Our DefinitionsThis report originates from Passport, our Tissue and Hygiene research and analysis database.
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