Tissue and Hygiene in South Africa

Name: Tissue and Hygiene in South Africa
Brand: Euromonitor International
Price: 2750 USD

March 2024

USD 2,750

Delivery:

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).

This report comes in PDF with additional info in Excel included.

Overview:

Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

Away-From-Home Tissue and Hygiene
Retail Adult Incontinence
Nappies/Diapers/Pants
Sanitary Protection
Wipes
Retail Tissue
RX/Reimbursement Adult Incontinence

If you're in the Tissue and Hygiene industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tissue and Hygiene in South Africa report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country

This report answers:

What is the market size of Tissue and Hygiene in South Africa?
Which are the leading brands in Tissue and Hygiene in South Africa?
How are products distributed in Tissue and Hygiene in South Africa?
How is the rise of e-commerce changing the retail and competitive landscape?
How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
Where is future growth expected to be most dynamic?
How important will sustainability and recycling be in generating future growth?

Download Table of Contents

Tissue and Hygiene in South Africa

EXECUTIVE SUMMARY

Tissue and hygiene in 2023: The big picture

2023 key trends

Competitive landscape

Retailing developments

What next for tissue and hygiene?

MARKET INDICATORS

Table 1 Birth Rates 2018-2023

Table 2 Infant Population 2018-2023

Table 3 Female Population by Age 2018-2023

Table 4 Total Population by Age 2018-2023

Table 5 Households 2018-2023

Table 6 Forecast Infant Population 2023-2028

Table 7 Forecast Female Population by Age 2023-2028

Table 8 Forecast Total Population by Age 2023-2028

Table 9 Forecast Households 2023-2028

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023

Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023

Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023

Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023

Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023

Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023

Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028

Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

Away-From-Home Tissue and Hygiene in South Africa

KEY DATA FINDINGS

2023 DEVELOPMENTS

Away-from-home tissue grows amid return to normality following easing of pandemic restrictions

AFH adult incontinence grows alongside private label’s development

PROSPECTS AND OPPORTUNITIES

Lower prices of away-from-home tissue will promote growth over forecast period

Virgin pulp is emerging with business demand for away-from-home tissue demonstrating positive growth

CATEGORY DATA

Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023

Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023

Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023

Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023

Table 23 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023

Table 24 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028

Table 25 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028

Retail Adult Incontinence in South Africa

KEY DATA FINDINGS

2023 DEVELOPMENTS

Private label shows rapid growth due to inflationary pressures

Pharmacies remains the primary distribution channel

PROSPECTS AND OPPORTUNITIES

Awareness and effectiveness around adult incontinence set to increase

Sustainable products present key opportunities for growth

Further exploration of e-commerce as channel offers convenience and discreet purchases

CATEGORY DATA

Table 26 Sales of Retail Adult Incontinence by Category: Value 2018-2023

Table 27 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023

Table 28 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023

Table 29 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023

Table 30 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028

Table 31 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028

Nappies/Diapers/Pants in South Africa

KEY DATA FINDINGS

2023 DEVELOPMENTS

Private label gains further volume share amid inflationary pressures

Kimberly-Clark and Procter & Gamble continue to lead nappies/diapers/pants

PROSPECTS AND OPPORTUNITIES

Stronger growth is anticipated over the forecast period

Innovation of products will drive growth moving forward

Sales to be further supported by rising e-commerce presence

CATEGORY DATA

Table 32 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023

Table 33 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023

Table 34 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023

Table 35 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023

Table 36 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028

Table 37 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028

Menstrual Care in South Africa

KEY DATA FINDINGS

2023 DEVELOPMENTS

Consumers turn to more affordable menstrual care amid high inflation

Menstrual care diversifies into reusable offers

Towels with wings start to gain ground from pantyliners

PROSPECTS AND OPPORTUNITIES

Adding specific value is key to gaining share, while category is set to see new entries

Private label options boost affordability of towels

Specialised products to account for higher sales value increases

CATEGORY DATA

Table 38 Retail Sales of Menstrual Care by Category: Value 2018-2023

Table 39 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023

Table 40 Retail Sales of Tampons by Application Format: % Value 2018-2023

Table 41 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023

Table 42 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023

Table 43 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028

Table 44 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028

Wipes in South Africa

KEY DATA FINDINGS

2023 DEVELOPMENTS

Discount rewards and programmes aid access to baby wipes by diverse population

Specific benefits are key for new consumer awareness of premium brands

Facial cleansing wipes compete with more affordable offerings

PROSPECTS AND OPPORTUNITIES

Eco-friendliness is key to driving greater demand for moist toilet wipes

Facial cleansing wipes add new ingredients to promote skin health

Kenvue’s global presence in consumer health and related products

CATEGORY DATA

Table 45 Retail Sales of Wipes by Category: Value 2018-2023

Table 46 Retail Sales of Wipes by Category: % Value Growth 2018-2023

Table 47 NBO Company Shares of Retail Wipes: % Value 2019-2023

Table 48 LBN Brand Shares of Retail Wipes: % Value 2020-2023

Table 49 Forecast Retail Sales of Wipes by Category: Value 2023-2028

Table 50 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028

Retail Tissue in South Africa

KEY DATA FINDINGS

2023 DEVELOPMENTS

Consumers choose affordable toilet paper options in inflationary environment

Retail tissue faces challenges in production, contributing to higher unit prices

Larger paper towels gain share as consumers look to save money

PROSPECTS AND OPPORTUNITIES

Paper towels to witness growth over forecast period, but high absorption is key

Private label to gain ground in retailers, while leading players will benefit from greater visibility

Virgin pulp starts to gain traction in retail tissue production

CATEGORY DATA

Table 51 Retail Sales of Tissue by Category: Value 2018-2023

Table 52 Retail Sales of Tissue by Category: % Value Growth 2018-2023

Table 53 NBO Company Shares of Retail Tissue: % Value 2019-2023

Table 54 LBN Brand Shares of Retail Tissue: % Value 2020-2023

Table 55 Forecast Retail Sales of Tissue by Category: Value 2023-2028

Table 56 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028

The following categories and subcategories are included:

Tissue and Hygiene

- - AFH Adult Incontinence
- - AFH Boxed Facial Tissues
  - - AFH Napkins
    - AFH Tablecloths
  - AFH Paper Towels
  - AFH Toilet Paper
  - AFH Wipers
- - - Light Adult Incontinence
    - Moderate/Heavy Adult Incontinence
  - - Disposable Pants
    - - Junior Nappies/Diapers
      - New Born Nappies/Diapers
      - Standard Nappies/Diapers
  - - Pantyliners
    - Tampons
    - - Standard Towels with Wings
        
        Standard Towels without Wings
      - Slim/Thin/Ultra-Thin Towels with Wings
        
        Slim/Thin/Ultra-Thin Towels without Wings
    - Menstrual Care Including Intimate Wipes
  - - - Starter Kits/Sweepers/Sticks (Dry Electro-Static)
        
        Wipes and Refills (Dry Electro-Static)
      - Cleaning Solution
        
        Refill Wipes/Pads
        
        Starter Kits/Trigger Device
      - All Purpose Cleaning Wipes
        
        Furniture Polish Wipes
        
        Toilet Care Wipes
        
        Window/Glass Wipes
        
        Other Impregnated Wipes
      - Starter Kits/Sweepers/Sticks (Excluding Wipes)
      - Wipes (Excluding Starter Kits/Sweepers/Sticks)
    - - General Purpose Wipes
      - Intimate Wipes
      - Baby Wipes
      - Facial Cleansing Wipes
        
        Deodorant Wipes
      - Moist Toilet Wipes
- - Paper Towels
  - - Napkins
    - Tablecloths
  - - Boxed Facial Tissues
    - Pocket Handkerchiefs
  - Toilet Paper
Rx/Reimbursement adult incontinence
- - - AFH Adult Incontinence
    - - Retail Light Adult Incontinence
      - Retail Moderate/Heavy Adult Incontinence
    - Rx/Reimbursement adult incontinence
  - - Disposable Pants
    - - Junior Nappies/Diapers
      - New Born Nappies/Diapers
      - Standard Nappies/Diapers
  - - Pantyliners
    - Tampons
    - - Standard Towels With Wings
        
        Standard Towels Without Wings
      - Slim/Thin/Ultra-Thin Towels With Wings
        
        Slim/Thin/Ultra-Thin Towels Without Wings
    - Menstrual Care Including Intimate Wipes
  - - - Starter Kits/Sweepers/Sticks (Dry Electro-Static)
        
        Wipes and Refills (Dry Electro-Static)
      - Cleaning Solution
        
        Refill Wipes/Pads
        
        Starter Kits/Trigger Device
      - All Purpose Cleaning Wipes
        
        Furniture Polish Wipes
        
        Toilet Care Wipes
        
        Window/Glass Wipes
        
        Other Impregnated Wipes
    - - General Purpose Wipes
      - Intimate Wipes
      - Baby Wipes
      - Facial Cleansing Wipes
        
        Deodorant Wipes
      - Moist Toilet Wipes
- - - - AFH Napkins
      - Retail Napkins
    - - AFH Tablecloths
      - Retail Tablecloths
  - - - AFH Boxed Facial Tissues
      - Retail Boxed Facial Tissues
    - Pocket Handkerchiefs
  - - AFH Paper Towels
    - Retail Paper Towels
  - - AFH Toilet Paper
    - Retail Toilet Paper
  - AFH Wipers

Tissue and Hygiene

This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.

See All of Our Definitions

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Tissue and Hygiene research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!

Passport

Our mission

Tissue and Hygiene in South Africa

Tissue and hygiene in 2023: The big picture

2023 key trends

Competitive landscape

Retailing developments

What next for tissue and hygiene?

Overview:

The Tissue and Hygiene in South Africa report includes:

This report answers:

Tissue and Hygiene in South Africa

Tissue and hygiene in 2023: The big picture

2023 key trends

Competitive landscape

Retailing developments

What next for tissue and hygiene?

DISCLAIMER

Away-From-Home Tissue and Hygiene in South Africa

KEY DATA FINDINGS

Away-from-home tissue grows amid return to normality following easing of pandemic restrictions

AFH adult incontinence grows alongside private label’s development

Lower prices of away-from-home tissue will promote growth over forecast period

Virgin pulp is emerging with business demand for away-from-home tissue demonstrating positive growth

Retail Adult Incontinence in South Africa

KEY DATA FINDINGS

Private label shows rapid growth due to inflationary pressures

Pharmacies remains the primary distribution channel

Awareness and effectiveness around adult incontinence set to increase

Sustainable products present key opportunities for growth

Further exploration of e-commerce as channel offers convenience and discreet purchases

Nappies/Diapers/Pants in South Africa

KEY DATA FINDINGS

Private label gains further volume share amid inflationary pressures

Kimberly-Clark and Procter & Gamble continue to lead nappies/diapers/pants

Stronger growth is anticipated over the forecast period

Innovation of products will drive growth moving forward

Sales to be further supported by rising e-commerce presence

Menstrual Care in South Africa

KEY DATA FINDINGS

Consumers turn to more affordable menstrual care amid high inflation

Menstrual care diversifies into reusable offers

Towels with wings start to gain ground from pantyliners

Adding specific value is key to gaining share, while category is set to see new entries

Private label options boost affordability of towels

Specialised products to account for higher sales value increases

Wipes in South Africa

KEY DATA FINDINGS

Discount rewards and programmes aid access to baby wipes by diverse population

Specific benefits are key for new consumer awareness of premium brands

Facial cleansing wipes compete with more affordable offerings

Eco-friendliness is key to driving greater demand for moist toilet wipes

Facial cleansing wipes add new ingredients to promote skin health

Kenvue’s global presence in consumer health and related products

Retail Tissue in South Africa

KEY DATA FINDINGS

Consumers choose affordable toilet paper options in inflationary environment

Retail tissue faces challenges in production, contributing to higher unit prices

Larger paper towels gain share as consumers look to save money

Paper towels to witness growth over forecast period, but high absorption is key

Private label to gain ground in retailers, while leading players will benefit from greater visibility

Virgin pulp starts to gain traction in retail tissue production

The following categories and subcategories are included:

Tissue and Hygiene

Why buy this report?

NEW REPORT GUARANTEE