The high inflationary context in 2023 stimulated a consumer drive for lower prices or reduced purchasing frequency, while the return of schoolchildren to the classroom reduced usage of tissue products at home such as toilet paper and paper towels. Moreover, high poverty rates limit the purchase of products considered non-essential such as pantyliners, wet wipes or adult incontinence products.
The Honduran government seeking to alleviate the inflationary impact increased the minimum wage by 9.8%, which was higher than inflation projected by the Central Bank of Honduras (BCH) of 6%.
In 2023, for the majority of Hondurans, the fear of COVID-19 contagion was no longer relevant, normalising pre-pandemic lifestyle behaviours. In parallel, despite less concern among consumers, the government continued to promote vaccination campaigns such as the one announced in September with the arrival of more than 600,000 Pfizer vaccines through the COVAX program, reaching a total of more than 9 million vaccines donated to that date in a country that has a population close to 10.
The Honduran economy has an important dependence on agriculture, a sector that was particularly affected by the crisis unleashed by Russia’s invasion of Ukraine. According to figures from the National Federation of Farmers and Ranchers of Honduras (FENAGH), about 52% of fertiliser import volumes come from Russia.
In 2023, Honduras continued to show governmental fragility with constant street protests, among the most critical complaints being a lack of employment, deficiencies in the public health sector, and crime. According to media reports, as of June 2023, the country had registered 242 protests.
Over the forecast period, retail volume sales of tissue products such as toilet paper, paper towels and napkins are expected to show moderate growth, with price being the most important purchasing factor. Honduras has one of the lowest per capita incomes in Central America, with no profound changes projected in the short term, which limits the premiumisation of the category.
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Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
See All of Our DefinitionsThis report originates from Passport, our Tissue and Hygiene research and analysis database.
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