Tissue and Hygiene in Greece

March 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Away-From-Home Tissue and Hygiene
  • Retail Adult Incontinence
  • Nappies/Diapers/Pants
  • Sanitary Protection
  • Wipes
  • Retail Tissue
  • RX/Reimbursement Adult Incontinence

If you're in the Tissue and Hygiene industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tissue and Hygiene in Greece report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tissue and Hygiene in Greece?
  • Which are the leading brands in Tissue and Hygiene in Greece?
  • How are products distributed in Tissue and Hygiene in Greece?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?
Download Table of Contents

Tissue and Hygiene in Greece

Tissue and hygiene in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
Table 1 Birth Rates 2018-2023
Table 2 Infant Population 2018-2023
Table 3 Female Population by Age 2018-2023
Table 4 Total Population by Age 2018-2023
Table 5 Households 2018-2023
Table 6 Forecast Infant Population 2023-2028
Table 7 Forecast Female Population by Age 2023-2028
Table 8 Forecast Total Population by Age 2023-2028
Table 9 Forecast Households 2023-2028
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Away-From-Home Tissue and Hygiene in Greece

KEY DATA FINDINGS

Horeca operators cut down spending on away-from-home tissue supplies
Trading down is stronger within healthcare and public sectors
The slow performance of tourism has a negative impact on AFH tissue sales
Reduced footfall in horeca impacts the overall performance of the landscape
Trends in foodservice and lodgings will be unfavourable for ongoing growth
Sustainability to have a modest impact on the AFH landscape
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
Table 23 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
Table 24 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
Table 25 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028

Retail Adult Incontinence in Greece

KEY DATA FINDINGS

Fluctuations in private label share vary by product type in retail adult incontinence
Demographics remain favourable to the performance of adult incontinence products
The competition between menstrual care brands is gathering pace
Growth in branded products is driven by light incontinence goods
Advertising budgets to remain high as players focus on raising consumer awareness
The competitive landscape for heavy/moderate incontinence products has room for growth
Table 26 Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 27 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Table 28 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
Table 29 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
Table 30 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
Table 31 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028

Nappies/Diapers/Pants in Greece

KEY DATA FINDINGS

The increase in prices does not contribute to private label growth
Larger pack sizes gain ground, promoted online and through instore retailers
The rising demand for eco-friendly brands as Naty nappies gain shelf space
As demographics remain unfavourable, companies explore alternatives
E-commerce is set to gain market share as consumers appreciate convenience
Developments reflect the ongoing polarisation on the landscape
Table 32 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 33 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Table 34 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
Table 35 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
Table 36 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
Table 37 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028

Menstrual Care in Greece

KEY DATA FINDINGS

Price increases impact product developments on the menstrual care landscape
Eco-friendly menstrual products gain ground in Greece
Sustainability drives innovation and product developments in menstrual care
Competition with alternative menstrual products is set to gather pace
Tampons remains seasonal as sales peak in the summer months
Demographics are unfavourable to the performance of menstrual care products
Table 38 Retail Sales of Menstrual Care by Category: Value 2018-2023
Table 39 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
Table 40 Retail Sales of Tampons by Application Format: % Value 2018-2023
Table 41 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
Table 42 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
Table 43 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
Table 44 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028

Wipes in Greece

KEY DATA FINDINGS

Baby wipes drive retail volume growth as consumers appreciate versatility
Sustainability shapes innovation and new product developments in wipes
Multipacks and large value packs gain market share during rising inflation
Domestic brands dominate sales of personal wipes across the forecast period
Multinationals lead in home care wipes, with Azax, Swiffer and Dettol driving sales
Ingredients and packaging remain the focus of ongoing innovation
Table 45 Retail Sales of Wipes by Category: Value 2018-2023
Table 46 Retail Sales of Wipes by Category: % Value Growth 2018-2023
Table 47 NBO Company Shares of Retail Wipes: % Value 2019-2023
Table 48 LBN Brand Shares of Retail Wipes: % Value 2020-2023
Table 49 Forecast Retail Sales of Wipes by Category: Value 2023-2028
Table 50 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028

Retail Tissue in Greece

KEY DATA FINDINGS

Private label gains ground as prices continue to rise in 2023
Sustainability drives packaging developments in retail tissue
Changes in consumer behaviour amidst decline in disposable incomes
Short term developments focus on affordable products
Sustainability to drive developments in the packaging of retail tissue
Opportunities for premium products remains limited as private label grows
Table 51 Retail Sales of Tissue by Category: Value 2018-2023
Table 52 Retail Sales of Tissue by Category: % Value Growth 2018-2023
Table 53 NBO Company Shares of Retail Tissue: % Value 2019-2023
Table 54 LBN Brand Shares of Retail Tissue: % Value 2020-2023
Table 55 Forecast Retail Sales of Tissue by Category: Value 2023-2028
Table 56 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Tissue and Hygiene

      • AFH Adult Incontinence
      • AFH Boxed Facial Tissues
        • AFH Napkins
        • AFH Tablecloths
      • AFH Paper Towels
      • AFH Toilet Paper
      • AFH Wipers
        • Light Adult Incontinence
        • Moderate/Heavy Adult Incontinence
        • Disposable Pants
          • Junior Nappies/Diapers
          • New Born Nappies/Diapers
          • Standard Nappies/Diapers
        • Pantyliners
        • Tampons
            • Standard Towels with Wings
            • Standard Towels without Wings
            • Slim/Thin/Ultra-Thin Towels with Wings
            • Slim/Thin/Ultra-Thin Towels without Wings
        • Menstrual Care Including Intimate Wipes
            • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
            • Wipes and Refills (Dry Electro-Static)
              • Cleaning Solution
              • Refill Wipes/Pads
            • Starter Kits/Trigger Device
            • All Purpose Cleaning Wipes
            • Furniture Polish Wipes
            • Toilet Care Wipes
            • Window/Glass Wipes
            • Other Impregnated Wipes
          • Starter Kits/Sweepers/Sticks (Excluding Wipes)
          • Wipes (Excluding Starter Kits/Sweepers/Sticks)
          • General Purpose Wipes
          • Intimate Wipes
          • Baby Wipes
            • Facial Cleansing Wipes
            • Deodorant Wipes
          • Moist Toilet Wipes
      • Paper Towels
        • Napkins
        • Tablecloths
        • Boxed Facial Tissues
        • Pocket Handkerchiefs
      • Toilet Paper
  • Rx/Reimbursement adult incontinence
        • AFH Adult Incontinence
          • Retail Light Adult Incontinence
          • Retail Moderate/Heavy Adult Incontinence
        • Rx/Reimbursement adult incontinence
        • Disposable Pants
          • Junior Nappies/Diapers
          • New Born Nappies/Diapers
          • Standard Nappies/Diapers
        • Pantyliners
        • Tampons
            • Standard Towels With Wings
            • Standard Towels Without Wings
            • Slim/Thin/Ultra-Thin Towels With Wings
            • Slim/Thin/Ultra-Thin Towels Without Wings
        • Menstrual Care Including Intimate Wipes
            • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
            • Wipes and Refills (Dry Electro-Static)
              • Cleaning Solution
              • Refill Wipes/Pads
            • Starter Kits/Trigger Device
            • All Purpose Cleaning Wipes
            • Furniture Polish Wipes
            • Toilet Care Wipes
            • Window/Glass Wipes
            • Other Impregnated Wipes
          • General Purpose Wipes
          • Intimate Wipes
          • Baby Wipes
            • Facial Cleansing Wipes
            • Deodorant Wipes
          • Moist Toilet Wipes
          • AFH Napkins
          • Retail Napkins
          • AFH Tablecloths
          • Retail Tablecloths
          • AFH Boxed Facial Tissues
          • Retail Boxed Facial Tissues
        • Pocket Handkerchiefs
        • AFH Paper Towels
        • Retail Paper Towels
        • AFH Toilet Paper
        • Retail Toilet Paper
      • AFH Wipers

Tissue and Hygiene

This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.

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This report originates from Passport, our Tissue and Hygiene research and analysis database.

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