In 2023, tissue and hygiene in Tanzania is experiencing robust growth driven by an expanding urban population, rising numbers of mid-to-high income earners, and increased demand from foreigners. Notably, local companies like DRAFCO Group T Ltd and NN General Supplies are contributing innovative adult incontinence products.
In 2023, tissue and hygiene in Tanzania is undergoing a transformation, as cultural practices evolve with the influx of foreigners. Traditionally, local communities rely on water for personal hygiene, minimising the use of tissue products.
Urban residents remain the core consumers of tissue and hygiene products. However, this is slowly changing.
Packaged retail tissue products are primarily accessible to mid to high-income earners, especially in urban areas, where they are considered a luxury for low-income groups. These products are typically bought on a necessity basis, such as during home functions or celebrations.
Tissue and hygiene products are typically bought at traditional grocery retailers, supermarkets, and health and beauty specialist retailers. The vast majority of the population source most of their groceries, including tissue and hygiene products, from traditional grocery retailers due to their convenient locations and low prices.
Tissue and hygiene in Tanzania is poised for substantial growth in the upcoming years. Anticipated increases in volume are driven by rising income levels in urban areas and a surge in tourists, supported by initiatives like President Samia's "Royal Tour" and upcoming events like the AFCON competition in 2027.
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Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Tanzania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Tissue and Hygiene industry in Tanzania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
See All of Our DefinitionsThis report originates from Passport, our Tissue and Hygiene research and analysis database.
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