2023 continued to be influenced by elevated inflation and rising transportation and manufacturing costs. This put pressure on the prices of imported and domestic tissue and hygiene brands.
The impact of high inflation continued to take its toll on the performance of tissue and hygiene in 2023 with most categories reporting slower growth in retail volume terms. In the cases of essential products such as adult incontinence some consumers tried to use fewer units to save money.
There was a marked increase in price sensitivity in 2023 with consumers carefully considering their spending and paying more attention to product value. This also stimulated a change in distribution channels, with some switching to those that offer lower prices and better value for money.
Poverty levels continued to fall in 2023 despite the various challenges facing the country. In 2018 31% of the population were living below the international poverty line of USD3.
The current government is focusing heavily on improving the country’s road infrastructure in order to facilitate the delivery of products and to better supply large urban centres such as Abidjan of agricultural and farming products.
Increasing manufacturing costs will likely lead to higher unit prices for tissue and hygiene products. As a result, it is expected that sales of many tissue and hygiene products will see slower growth in retail volume terms, albeit from a higher base.
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Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
See All of Our DefinitionsThis report originates from Passport, our Tissue and Hygiene research and analysis database.
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