Tissue and Hygiene in the Philippines
Tissue and hygiene in 2023: The big picture
What next for tissue and hygiene?
Table 1 Birth Rates 2018-2023
Table 2 Infant Population 2018-2023
Table 3 Female Population by Age 2018-2023
Table 4 Total Population by Age 2018-2023
Table 5 Households 2018-2023
Table 6 Forecast Infant Population 2023-2028
Table 7 Forecast Female Population by Age 2023-2028
Table 8 Forecast Total Population by Age 2023-2028
Table 9 Forecast Households 2023-2028
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
Summary 1 Research Sources
Away-From-Home Tissue and Hygiene in the Philippines
Heightened focus on hygiene, coupled with return to pre-pandemic lifestyles, drives growth of AFH tissue products
Growth in the demand for AFH adult incontinence products, in line with ageing of the population
SCPA and Kimberly-Clark continue to serve their corporate clients with a wide range of quality AFH products
Growth of AFH toilet paper is anticipated to remain stable in the coming years, although inflationary pressures will continue to have an impact on company strategies
Sustainability will become more important consideration
Contactless tissue dispensers could gain traction in commercial settings, due to a heightened focus on hygiene
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
Table 23 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
Table 24 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
Table 25 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
Retail Adult Incontinence in the Philippines
Higher disposable incomes and demographic changes boost growth in retail adult incontinence
Adult incontinence is no longer viewed as a taboo subject, while e-commerce plays an important role in widening availability
JS Unitrade Merchandise continues to lead sales
Ongoing ageing of the Filipino population will be key driver of growth
Evolution of more sophisticated, premium products, combined with educational efforts, will lead to further expansion
E-commerce will enhance accessibility
Table 26 Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 27 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Table 28 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
Table 29 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
Table 30 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
Table 31 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
Nappies/Diapers/Pants in the Philippines
Inflationary pressures influence for consumer purchasing behaviour, with growing preference for bulk buying
Disposable pants gain popularity amongst busy parents
Decline in fertility rate has negative impact on demand
Continued positive performance, led by disposable pants, although sustainability will become a more important consideration
Players will harness power of celebrity or influencer mums as a means to lend credibility to their brands
E-commerce platforms to become key source of purchases
Table 32 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 33 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Table 34 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
Table 35 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
Table 36 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
Table 37 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
Menstrual Care in the Philippines
Focus on menstrual health education
Charmee leads the way in driving popularity of menstrual pants in the Philippines
Product bundling helps to boost sales via e-commerce platforms
Educational initiatives will expand awareness of sanitary protection products
Growing adoption of more innovative menstrual care products
Innovative features and pricing will be key determinants of brand choices
Table 38 Retail Sales of Menstrual Care by Category: Value 2018-2023
Table 39 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
Table 40 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
Table 41 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
Table 42 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
Table 43 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
Wipes in the Philippines
Multipurpose baby wipes continue to lead sales
Facial cleansing wipes benefits from arrival of new players
Advent of more affordable brands
Baby wipes will remain popular amongst local consumers
Intensified competition will lead to product bundling and discount strategies
Players will attempt to add value through addition of new scents, antibacterial features and eco-friendly credentials
Table 44 Retail Sales of Wipes by Category: Value 2018-2023
Table 45 Retail Sales of Wipes by Category: % Value Growth 2018-2023
Table 46 NBO Company Shares of Retail Wipes: % Value 2019-2023
Table 47 LBN Brand Shares of Retail Wipes: % Value 2020-2023
Table 48 Forecast Retail Sales of Wipes by Category: Value 2023-2028
Table 49 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
Retail Tissue in the Philippines
Toilet paper remains a staple in Filipino households, with no single brand dominating sales
Eco-friendly products begin to gain traction
Sanitary Care Products Asia Inc leads sales with diverse range of offerings
The increase in disposable income and the ongoing hygiene concern will assure sustained growth for retails tissue
Toilet paper and paper towels will lead growth, thanks to their multifunctional attributes
Companies will focus on product innovation to stand out among competition
Table 50 Retail Sales of Tissue by Category: Value 2018-2023
Table 51 Retail Sales of Tissue by Category: % Value Growth 2018-2023
Table 52 NBO Company Shares of Retail Tissue: % Value 2019-2023
Table 53 LBN Brand Shares of Retail Tissue: % Value 2020-2023
Table 54 Forecast Retail Sales of Tissue by Category: Value 2023-2028
Table 55 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028